Nulo

Performance Nutrition With Nulo

You have seen the numbers. Pet obesity and diabetes are rising, and many of us are left wondering why our dogs and cats are slowing down so young. In 2009, Michael Landa asked the same question. After struggling to find a pet sitter who would care for his dog Max, he started digging into the pet food industry. He did not like what he found. High-carb fillers and empty calories were the norm, even in "premium" foods. So, he launched Nulo in Austin, Texas, to change the menu.

Nulo is built on a simple idea: our pets are athletes who need high-octane fuel. Whether your dog runs marathons with you or just sprints to the food bowl, they need protein, not corn syrup. We love that Nulo ignores the trends to focus on biology. They use high levels of animal meat and low-glycemic ingredients to keep energy steady. This means no sugar crashes and no "naps" that are actually just lethargy.

This brand is for the owner who wants to see their pet thrive, not just survive. If you are worried about your cat's weight or your dog's digestion, Nulo offers a clear path forward. They have stripped out the high-carb fillers like white potatoes and tapioca that spike blood sugar. In their place, they provide lean meats and probiotics that actually survive the cooking process to help your pet digest every bite.

Why Nulo Works

GanedenBC30 Probiotic
Most probiotics in pet food die before they ever reach the bowl. Nulo uses a special patented strain called GanedenBC30. It has a protective shell that allows it to survive the heat of cooking and the shelf life of the bag. It only "wakes up" when it hits your pet's gut, where it helps with digestion and immune health.

High Meat, Low Carb
Dogs and cats are meat eaters. Nulo respects this by packing their recipes with animal protein, often 80% to 90% of the protein comes from real meat. They skip the cheap fillers like wheat, soy, and corn that can cause allergies and weight gain.

Low Glycemic Ingredients
Instead of fast-burning carbs that turn to sugar, Nulo uses slow-burning options like lentils and chickpeas. This helps keep your pet's blood sugar stable, which is crucial for preventing diabetes and keeping them lean.

The Mix-It Meal Concept
They know that dry kibble can get boring. Nulo designed their foods to be mixed. You can easily combine their kibble with freeze-dried raw toppers, bone broths, and wet pouches without upsetting your pet's stomach. It is a safe way to add variety and hydration.

Top Nulo Formulas

Freestyle Kibble

This is their flagship grain-free line. It is packed with meat, the first 3 to 4 ingredients are always animal proteins. It comes in a huge range of flavors, from Turkey & Sweet Potato to Salmon & Peas. It works because it mimics an ancestral diet while still being convenient to scoop and serve. It is perfect for active dogs and cats who need sustained energy.

Freeze-Dried Raw

Raw food is great, but the mess is not. Nulo’s freeze-dried options give you the benefits of raw meat without the need for a freezer. You can use it as a full meal or crumble it over kibble as a super-tasty topper. It locks in the nutrients of raw meat, making it an excellent choice for picky eaters who turn their noses up at plain dry food.

Bone Broths

Many pets, especially cats, do not drink enough water. Nulo's bone broths are a tasty way to fix that. These pouches are full of collagen-rich broth that supports healthy joints and digestion. You can pour it over dry food to soften it and add a boost of flavor that hydrates your pet at the same time.

Additional Favorites

Frontrunner: An ancient grain-inclusive line that pairs high meat content with healthy grains like oats and millet.

Perfect Purees: Creamy, lickable treats for cats that serve as a high-reward snack or a bonding tool.

Water Enhancers: Flavor drops you add to your pet's water bowl to encourage them to drink more throughout the day.

Challenger: Ultra-premium stews and kibble featuring ethically sourced ingredients like organic grains and wild-caught fish.

A Better Bowl Every Day

Nulo has proven that better ingredients lead to better lives. By cutting out the carbs and focusing on meat and probiotics, they give pets the fuel they need to stay active for years. Whether you are mixing up a custom bowl with broth and toppers or just pouring a solid serving of Freestyle, you are feeding your pet like the athlete they are. Visit Curated Pets today to explore our extensive selection of pet wellness products.