Our Origin Story
Born from a Passion for Holistic Living.
Curated Pets didn’t start in a boardroom; it started in the kitchen. As the sister brand to Curated Wellness, we were founded on a simple principle: The wellness standards we hold for ourselves should apply to our pets.
We apply the same meticulous 'curation' process to pet products, ensuring every item meets our stringent standards for quality, nutritional efficacy, and responsible sourcing. We aren't just a retailer; we are a filter for quality in an over-saturated market." — Brian Van Hecke, Founder & CEO
ELEVATE YOUR PET'S HEALTH
At Curated Pets, we believe every pet deserves the best. That's why we've partnered with the top-selling and most trusted brands to bring you a hand-picked selection of premium pet foods, treats, and essential supplies. The best part? Our exclusive Essential Membership is completely free, giving you instant access to discounted member pricing – up to 20% off sitewide! It's simple: join free, save big, and keep your beloved companion thriving with top-tier nutrition and care.
Mission, Vision, & Values
- Our Mission: To empower pet parents through education and meticulously vetted products, ensuring every pet lives a vibrant, long, and holistic life.
- Our Vision: To redefine the standard of pet care by bridging the gap between human wellness and animal health.
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Core Values:
- Radical Transparency: If we can’t trace the source, we don’t stock the shelf.
- Evidence-Based Wellness: We follow biological benefits and long-term impact on pet vitality.
- Compassion in Action: We are proud partners of Best Friends Animal Society, working to make America a no-kill nation.
OUR SISTER BRAND: CURATED WELLNESS
Curated Pets is a subsidiary of Curated Wellness, the leading professional and practitioner-only brand for human vitamins and nutrition. We apply the same rigorous scientific standards and vet-curation model to ensure that your beloved companions have access to the same level of top-tier, trusted nutrition as you do.
Team & Roots
Experts in Wellness. Lovers of Pets.
Based in the mountains of Park City, UT, our team is the same dedicated group behind Curated Wellness. We are researchers, logistics experts, and passionate pet parents who use these products in our own homes.
Meet Bennie
Bennie is a 3.5-year-old mini Bernedoodle currently living her best life in sunny Santa Barbara! Originally from Ohio, she comes from a big, bustling litter of nine. Even though her mom is a Poodle and her dad is a giant Bernese Mountain Dog, Bennie is just a little thing, weighing in at only 28 pounds.
When she isn’t hard at work taste testing the newest treats and toys for Curated Pets, Bennie loves playing with her family and making new friends, both the two-legged and four-legged kind! She has a big bark, but don't let that fool you; she is an absolute sweetheart who is incredibly friendly and especially loves kids. Her favorite naughty hobby? Chasing squirrels whenever she gets the chance (even though she knows she isn't supposed to!).
