NOW Foods Pet Nutrition

NOW Foods is a family-owned natural products manufacturer founded in 1968 and headquartered in Bloomingdale, Illinois. While the parent brand is best known for human supplements, foods, and personal-care products, NOW Pets is a dedicated companion-animal line developed under the guidance of Dr. Barbara Royal, a holistic veterinarian and certified veterinary acupuncturist. The pet line was built specifically for dogs and cats, with formulations and dosage levels tuned to companion-animal physiology rather than scaled down from human SKUs.

NOW Foods manufactures in-house at its Illinois and Nevada facilities under FDA Good Manufacturing Practice standards. The pet line carries the NASC Quality Seal from the National Animal Supplement Council, signaling third-party audits of labeling, safety reporting, and quality systems. NOW applies the same testing protocols to its pet line as it does to its human catalog, including identity, potency, microbial, and contaminant screening on raw materials and finished goods. The brand has also long-emphasized non-GMO, gluten-free, and clean-label sourcing wherever feasible.

NOW Pets is well-suited to value-conscious pet owners who want functional, veterinarian-formulated supplements at an accessible price point without giving up manufacturing rigor. The line covers the most common categories pet owners actually look for, joint, omega-3, digestive, calming, and immune, without overextending into trendy categories. NOW Pets is intended to support normal physiology and should not be used to replace veterinary diagnosis or treatment of a specific condition.

Why NOW Pets Works

NASC Quality Seal: The pet line carries the NASC Quality Seal, which means NOW Foods passes recurring third-party audits of its labeling, adverse-event tracking, and quality systems for animal health products.

Veterinary Formulation: Dr. Barbara Royal, DVM, CVA designs the line, anchoring formulas in real-world integrative veterinary practice rather than retail trend cycles.

Human-Grade Manufacturing: The pet products are made in the same FDA-GMP facilities as the human supplement line, with the same identity, microbial, and contaminant testing applied.

Accessible Pricing: NOW Pets is one of the few veterinarian-formulated lines that reaches a value tier without sacrificing testing rigor, making daily supplementation affordable for multi-pet households.

Focused Catalog: The brand keeps its pet line concentrated on the categories with the most clinical demand, joint, omega, digestive, calming, immune, instead of diluting attention across niche claims.

Top NOW Pets Formulas

Joint Support Chewables

Joint Support Chewables are a glucosamine, MSM, and chondroitin formulation in chewable tablet form for dogs and cats, designed for daily mobility and connective-tissue support. The chewable format simplifies administration for selective palates and is sized for accurate species-appropriate dosing.

Omega-3 Support Softgels

Omega-3 Support Softgels deliver fish-derived EPA and DHA in a softgel format for dogs and cats. Used to support skin and coat condition, joint comfort, brain and eye development, and balanced inflammatory response, this is one of the line's most consistently recommended daily formulas.

Pet Relaxant

Pet Relaxant is a chewable calming formula featuring botanical and amino-acid actives such as L-theanine and chamomile to support dogs and cats during fireworks, travel, vet visits, separation, and general environmental triggers. Formulated for situational and daily use.

G.I. Support

G.I. Support is a chewable digestive formula combining probiotics, prebiotics, and supportive nutrients to maintain gut flora balance, ease digestive transitions, and support pets prone to gastrointestinal sensitivities or loose stools.

Cardiovascular Support Powder

Cardiovascular Support Powder is a heart-targeted formula for dogs and cats featuring L-carnitine, taurine, and antioxidant cofactors. It is often referenced for breeds predisposed to cardiac demand and for senior pets needing daily metabolic and circulatory support, ideally alongside veterinary direction.

Supporting Products

UC-II Advanced Joint Mobility: Undenatured type II collagen for dogs needing higher-tier joint support.

Immune Support Chewables: Daily immune cofactors with antioxidants and beta-glucans for resilience.

Pet Allergy: Quercetin and bromelain blend for seasonal histamine and skin support.

L-Lysine for Cats: Amino acid commonly used for daily feline upper-respiratory wellness.

Skin & Coat Support: Omega and biotin blend for coat condition in dogs.

Senior Multi: Foundational senior multivitamin format for aging dogs and cats.

Functional Foundations Without the Fluff

NOW Pets is a quietly effective option for pet owners who want a trusted name behind their daily supplement routine. The line keeps the formulas focused, the manufacturing tight, and the dosing aligned with the realities of canine and feline physiology, exactly what most households actually need. NASC-certified, veterinarian-designed, and accessible to multi-pet families, NOW Pets fits naturally into a layered wellness routine without breaking budget or compromising on credibility. Curated Pets carries NOW Pets for owners who want a reliable, well-tested foundation. Shop the full NOW Pets selection at Curated Pets and find the daily essentials your dog or cat will benefit from most.